Destination marketing No. 2 tools: E-mails
Just a little choice from messages I get at my E-mail address in these days, after sending a recall to touris operators who last year did not send us their tourist quantity data.
How many times did it happen to you, too? Frustrating, isn't it?
Well, guess how frustrating must it be for a poor customer (please remember: a maybe-customer) who is just seeking for a place to sleep or eat and is answered by a machine about that E-mail address not existing or something like that.
Yet, this happens everyday.
Sometimes an antispam or antivirus is to blame (they will so many escorts, viagras &e cialis let through, but not a real innocent message).
Sometimes, anyway, the blame is on the businessman who has changed his server or provider, has stopped his activity, has got an E-mail box filled with spam uncleaned from months or years, and so on.
Well, if you want to go on like that, please do. But then don't be amazed if nobody writes to you looking for your servicesi.
In the next we will discuss about which kind of E-mail address use and not use. And remember: that's all marketing!
Pubblicato il 30/1/2014 alle 8.0 nella rubrica antologia di Spoon River.